REVIEW: L'oreal infallible 24HR Eye Shadow in 997 Eternal Sunshine

Hanukkah starts tonight, and I had planned to do an elaborate blue-and-gold EOTD.  Unfortunately, I got some sad news yesterday and it's not a good time for a party eye look.

I was cheered up on my grocery run last night when I spied the L'oreal Infallible eye shadow display and I selected a festive, liquid-gold shade, "Eternal Sunshine."  Here's my first-impression:

The pot is a slim affair, and I think it's quite elegant (though the shade sticker makes this blatantly a drugstore item).  You can see the color easily through the bottom window, which I also like.  Inside, there is a sort of plunger just like Giorgio Armani Eyes to Kill Intense (ETKI) shadows. 

The texture is more creamy than the ETKI shadows, but still has a powderiness that is very similar.

I couldn't capture how stunningly metallic Eternal Sunshine is in a photograph... it kept appearing kind of margarine-colored in my crummy photos!

Applied to lids with my index finger, NOT over primer. If you'd like to know, my mascara is Majolica Majorca Expander Frame Plus... it is an AWESOME fibre-mascara!

It's not cheap at about $8.49, but L'oreal will of course go on sale at drugstores so that'd be the time to load up on several shades of this.

I am really liking it - it seems to me they are an awful lot like my two pots of ETKI without the ouchie price tag!  The only thing I can't yet speak to is the longevity of it, but I'll update this post with a wear-time evaluation later tonight.
UPDATE: I didn't see any creasing until the 8-hour mark. I bet they'd go much longer with a primer underneath. I'm really impressed!

Have you seen the infallible eye shadows display near you yet?